When are alcohol licenses required?
Two situations require a retail license:
1. Whenever there is a direct or indirect charge for alcohol.
- This is broadly defined to include the transfer of alcohol without consideration (i.e. money or some other benefit) if the transfer without consideration is knowingly made to evade the laws relating the sale of alcohol beverages. Examples of indirect charges include:
- Ticket price includes alcohol beverages.
- Cost of meal or service (e.g., haircut) includes alcohol beverages.
- Donation required in order to be able to consume alcohol beverages.
2. Whenever alcohol beverages are consumed in a public place.
- Anyone in charge of a public place may not permit the consumption of alcohol beverages in a public place unless the person has an appropriate license. Examples include:
- Open House
- Grand Opening
- An event held at a location that caters to the general public.
Operator's License (a.k.a. Bartender's License)
Anyone applying for a new operator's license must complete the Responsible Beverage Server Training course or show proof that they have been a licensed operator in the last two years in another Wisconsin municipality.
Operator License Application (PDF)
- $20.00 per year
- $15.00 Provisional
Estimated Processing Time: 1 week
All licenses expire on June 30
Wisconsin approved training courses